Hello! May I interest you in some marketing?
I'm John, the founder of Alto, and a long-time veteran of small ad agencies and big-brand clients. With age and experience (and grey hairs), I bring a very unique blend of traditional brand marketing with a deep digital background. Or put more succinctly:
"Lofty ideas from a tall human."
SMALL AGENCY & BRAND FOCUS
My small agency emphasis is no accident as I've spent my entire career in agencies no bigger than 120 people. I saw tons of consultants come and go, regularly failing to provide measurable progress or actionable advice, consistently misunderstanding what resources can be realistically expected within a small agency.
Frustrating, no? Having only ever worked in small agency environments, I understand typical pain points and challenges, and the importance of scrappy solutions. Any of these sound familiar?
IMMEDIATE: "PLEASE GET THIS OFF MY DESK"
“I know these help the agency, I just need 4-5 hours to get them done.” Sound familiar? That was 2 months ago and now it’s a fire. I can help before they become flammable.
-
Case studies & awards
-
RFP evaluation and assistance
-
Account management support
-
Award research and submissions
LARGER & ONGOING NEEDS: "I'LL GET TO THEM SOON"
Some you may need next month. Some you may not need for 6 months. They’re not immediate, but they might as well be. They’re critical to your business and they need attention.
-
Agency brand-building plan
-
3-6 mo. strategic growth plans
-
Agency presentation and pitch materials refresh
LONG TERM AGENCY STRATEGY
Looking for a fresh and experienced perspective? You know you need strategic help, but not sure where to begin. A few areas I have deep experience in:
-
Agency growth and positioning
-
New category entry plan
-
Ongoing agency content marketing
-
Pitch/presentation hired gun/MC
PAST WORK
Categories I have experience in and clients I've worked with. Who doesn't love a logo page?
CATEGORIES
-
CPG
-
Building products
-
Restaurants (fast food/fast casual)
-
Entertainment
-
Beer/spirits
-
Travel + tourism
-
Utilities
-
Gaming/lottery
-
Luxury products