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Mountain Cabin

Hello! May I interest you in some marketing?

I'm John, the founder of Alto, and a long-time veteran of small ad agencies and big-brand clients. With age and experience (and grey hairs), I bring a very unique blend of traditional brand marketing with a deep digital background. Or put more succinctly:

"Lofty ideas from a tall human."

Mountain Sunset

SMALL AGENCY & BRAND FOCUS

My small agency emphasis is no accident as I've spent my entire career in agencies no bigger than 120 people. I saw tons of consultants come and go, regularly failing to provide measurable progress or actionable advice, consistently misunderstanding what resources can be realistically expected within a small agency.

Frustrating, no? Having only ever worked in small agency environments, I understand typical pain points and challenges, and the importance of scrappy solutions. Any of these sound familiar?

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IMMEDIATE: "PLEASE GET THIS OFF MY DESK"

“I know these help the agency, I just need 4-5 hours to get them done.” Sound familiar? That was 2 months ago and now it’s a fire. I can help before they become flammable.

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  • Case studies & awards

  • RFP evaluation and assistance

  • Account management support

  • Award research and submissions

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LARGER & ONGOING NEEDS: "I'LL GET TO THEM SOON"

Some you may need next month. Some you may not need for 6 months. They’re not immediate, but they might as well be. They’re critical to your business and they need attention.

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  • Agency brand-building plan 

  • 3-6 mo. strategic growth plans

  • Agency presentation and pitch materials refresh

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LONG TERM AGENCY STRATEGY

Looking for a fresh and experienced perspective? You know you need strategic help, but not sure where to begin. A few areas I have deep experience in:

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  • Agency growth and positioning

  • New category entry plan

  • Ongoing agency content marketing

  • Pitch/presentation hired gun/MC

SERVICES
CLIENTS

PAST WORK
Categories I have experience in and clients I've worked with. Who doesn't love a logo page?

CATEGORIES

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  • CPG

  • Building products

  • Restaurants (fast food/fast casual)

  • Entertainment

  • Beer/spirits

  • Travel + tourism

  • Utilities

  • Gaming/lottery

  • Luxury products

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